PERSONAL PROJECT

THE SOUL OF SUSTAINABILITY

My idea is to embrace the authenticity of Saltrock and reinvent their old character Tok to target a new customer base, keeping sustainability as the driver of my idea. I have created a campaign titled ‘Saltrock Soul’, the goal is to clear the shorelines, build the community and increase repeat customers. When a Saltrock item is purchased the customer will receive a recycled bag made of plastic waste. If the customer then fills this bag with beach plastic, they can trade the waste for exclusive ‘Saltrock Soul’ free items: stickers, accessories and clothes.