JDO RAW

MIXO

Create a new hair, skin or makeup brand with a cause. Choose a category and cause, then craft a brand with a purpose. Break the mould.

Time to break the beauty standard of limited foundation shades with the mixology of makeup. Mixo separates foundation into multiple options, so you can mix to match you. You can add Glow to your mix for a daytime glimmer, or an extra drop of Radiate for your summer tan. This product is about users embracing their face and feeling beautiful being their authentic self.

Lack of Diversity, some companies are only offering 5 shades.

Non-recyclable or one-use packaging across all dominant brands.

MIXO’S LANGUAGE

With the goal of changing beauty standards, I have used type styling that is the opposite of the current market. Many makeup brands use soft lettering and rounded type, Mixo will be bold in capitals with sharp edges and a digital look. As this product requires 3 steps minimum to mix, the logo will become instructional.

Step 1

Step 2

Step 3

Caption styling

Product styling

Packaging styling

Mix To Match you

Our skins texture and shade changes with the seasons and so should our foundation. The Mixo app allows you to keep a recipe book of your perfect mixes to fit every occasion. Whether it be a summer glow or a party mix it will be saved to your app. Each recipe will be complete with selfies of each mix that you can share with the Mixo community to allow others to seek inspiration.

A look at the build

As a newbie to 3D, this was one of the first projects I created in Blender. Take a look at some snapshots of the build.

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