Create an innovative solution that aids users in their use of contraception. Use this solution to create an identity for hormonal contraception whilst educating society.
Root Problem
Lack of Education for both men and women results in shame for users of contraception.
Pain Point
Dependancy on the user to remember to take the pill every day is seen to result in human error.
human error
Pain Point
Isolation, users are facing an immense amount of side effects both mentally and physically. However, they are facing these issues alone due to shame surrounding the topic.
Your. Contraceptive. Companion. The. Comra. Case.
The unique shape and identity of the Comra case takes on the form of a dissolving pill. The shape is an identity for hormonal contraceptive users worldwide.
The Brand.
The Campaign.
The strategy for Comra’s campaign is to target the three issues that face users. We will break the taboo surrounding use of the pill, we will re-educate society and we will support users and ensure that they know they are not alone.
